3 years ago

BPGO helps finance the innovation of the startup SOCIAL CRUNCH

Founded in 2019 by Fabien Keller and Emmanuel Fauvel, the startup SOCIAL CRUNCH (Fouesnant, Brittany) develops the Nutrimis App mobile application facilitating weight loss thanks to a caring community, dieticians and an artificial intelligence. Nutrimis App proposes to its members to find their ideal weight loss partner sharing the same characteristics and weight loss ambitions.

Within a few months, the application registers several thousand users and the counter of kilos lost and calories saved flies away.

At the end of 2019, the company completed its first “pre-seed” fund raising of 103,000 euros and is supported strategically and financially by the Public Investment Bank (BPI) and the Quimper Technopole. This financing helps the HealthTech in its developments with a focus on “preventive health” as well as in its technological developments and proves the appetence of its solution to a young, overweight and very digital target

After several hundred exchanges with its first users, the company pushes back the limits of its first version by giving way to Nutrimis App version 2. All previous technological developments are abandoned. The Nutrimis App application gets a new look by integrating a last generation cloud technology and builds all its code with the same technology used and deployed by Facebook: React Native. Its B2B solution for nutrition professionals called NUTRIMIS is also born.

The western company then met with the Banque Populaire Grand Ouest (BPGO) as part of an innovation financing scheme allowing the startup to acquire maturity in its B2C and B2B technologies and their commercial deployment. The agreement was signed at the end of May 2020. The funds granted are co-financed by the bank and the European Investment Fund.

The start-up, based in Fouesnant to develop the French market, also has offices in Bangkok (Thailand) to develop the company in South East Asia. It wants to have a sustainable and social impact in the Finistère region (29) with the first key recruitments in 2020.

Overweight and obesity are aggravating factors with regard to COVID-19 and French have gained an average of 2.5 kilos during confinement according to IFOP. Nutrimis App is there to help them.

The founders of SOCIAL CRUNCH would like to thank the BPGO for its trust and wish to start a strong long-term relationship with the bank.